Learn the production techniques used by the biggest names in the Hip-Hop and Pop industry
Learn the techniques used day-to-day by the producer working with some of the biggest names in the Hip-Hop and Pop industry. Watch him analyze his tracks and discover the arrangement and mixing techniques that really define a hit: understand when to leave out elements or bring in more, how to structure your hooks and choruses, create breakdowns for contrast, add color to your sound, take advantage of sampling, and make the drums slap.
Learn how to build an effective beat for Pop and Hip-Hop as he makes a track from scratch step by step for both genres. Get inside his beat-making and producing workflow – from jamming out in the studio and working with live instrumentation to quickly translating the ideas into his DAW. Discover how to tweak melodies, process the sounds with his go-to plugins, glue it all together, add rhythm and movement to the track, and also ear candy techniques.
Get your vocals to sit in your mix and embellish them with clever edits – from removing unwanted frequencies and leaving space for the backing vocals, to tuning and adding as well as automating effects to have contrast and dynamics. Discover his vocal chains and the techniques he uses to make his vocals stand out – like working with ad libs, double tracking, processing harmonies and building big reverb backgrounds.
Watch Now: Make Your Vocals Pop With Avedon
Get free access to Chapter 09: Producing pop Vocals. Clean vocals are essential for pop tracks, and Avedon will show you how he gets them sound crisp. With Avedon’s wealth of experience in recording with some of the most famous artists, this chapter promises to offer fresh insights that will undoubtedly expand your knowledge.
Ariana Grande, Russ, Chris Brown or Bone thugs-n-harmony, amongst many others: Avedon works for the biggest names in the Hip-hop, R&B and Pop industries.
He has a series of gold and platinum singles in the US: ‘Undecided’ by Chris Brown, ‘Taking a Walk’ by Trippie Redd, ‘Kika’ by 6IX9INE… And the list goes on.
Nominated for the Grammy Awards for Best R&B Song with ‘Do It’ by Chloe x Halle, his music has already generated more than 1.5 billion streams worldwide.
Download and Explore Avedon’s Logic Pro Templates: Unlock the Secrets of Great-Sounding Tracks and Apply Them to Your Music
Download his Hip-Hop and Vox templates
Download the project for the Hip-Hop beat which Avedon creates from scratch in the Masterclass, and discover every production technique from the inside: how he processes the sound, the tools and plugins he uses, as well as the arrangement and automation tricks.
You’ll also be able to download his Vox template so you can see the vocal chains he uses to make his vocals stand out. Follow the methods he uses when creating beats and producing for major artists and apply them to your own productions right away.
What will you learn?
Born in Amsterdam, The Netherlands but based in Los Angeles, DJ/Producer Avedon is internationally recognized as an innovative multi-talent. Having enjoyed success as a worldwide touring DJ, Avedon followed his accomplishments by making a name for himself as a producer in the music scene, and has established himself as an iconic and prolific producer within the American hip-hop and R&B music scene. In 2016 Avedon found himself producing the new album for legendary hip-hop artists Bone thugs-n-harmony. June 2017 ‘New Waves’ got released by eOne entertainment, crediting Avedon on 15 tracks.
From there Avedon joined the multi-platinum and Grammy award winning super producer Scott Storch as his co-producer. They worked on records from Russ, A$ap Ferg, Nipsey Hussle, Trippie Red, Fat Joe, Maluma, Kyle, Chris Brown, Fabulous and many more. Avedon also operates out of his own studio in North Hollywood, Los Angeles, working with artists like Kris Kross Amsterdam, Lauren Sanderson, Jason Zhang, RiRi, Brooke Evers, Brown and Gray, Krayzie Bone, Sean Kingston, Tank and the list continues to grow. His music has already generated more than 1.5 billion streams worldwide.
Discover The Techniques Behind Major Productions With Avedon